If anybody in the NSW Liberal Party is looking for campaign wit that is a real change from safe, low-risk slogans, Mick Cartonne has a few ideas.
Yesterday the Liberals gave us this at their election launch.
After four consecutive election losses, they opted for a low-risk piece of marketing magic to help get them across the line on March 26.
We now have a choice between accepting Kristina Keneally's apology or backing 'Real Change for NSW'.
If I was running the show (and there are probably many people who are glad I am not), I would have run with a number of better alternative one-liners.
Borrowing the philosophy of "truth in advertising" from my favourite Dudley Moore movie, Crazy People, would I feel raise interest levels in this campaign.
For some strange reason humour is more often then not avoided by conservative political parties. That seems to be the domain of the Labor Party and their creative supporters.
But if the NSW Liberal party is to be taken seriously, let's go for growth and adopt real change by moving forward with better alternative slogans like these:
1. The Liberals. Circumcising the incompetence
2. Real Political Climate Change is coming.
3. The NSW Economy. We're risking it all for you
4. Life's a risk. Trust us.
5. The right people to blame.
Which slogan would you adopt if you ran the Liberal Party? I'd love to hear from you.
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